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Monday, July 23
 

2:45pm

Lean Up Your MVP (Room: Onyx)
Limited Capacity seats available

Big ideas often come to mind "unchecked", packed with assumptions, and generally loaded with unknown-unknowns.  There are a variety of methods to get your team focused on a core set of features to drive an MVP.  You're sold on your idea, but is the market ready or even interested?  

The Lean UX and Lean Canvas methods can help dispel your assumption and provide you with a model for success. Las ideas grandes a menudo vienen a la mente "sin control", repletas de suposiciones y generalmente cargadas con incógnitas desconocidas. & nbsp; Hay una variedad de métodos para que su equipo se centre en un conjunto básico de características comunes para conducir un MVP. & nbsp; Ud. cree en su idea, pero ¿está listo o siquiera interesado el mercado en su producto? & nbsp;

Los métodos Lean UX y Lean Canvas pueden ayudarle a despejar el panorama y proporcionarle un modelo para el éxito.

Moderators
avatar for Jon Fukuda

Jon Fukuda

Chief Experience Officer, Limina Application Office, LLC
Jon is a Co-founder and Partner at Limina Application Office, LLC (Limina). Limina's mission is to bring UX Planning and Design Management to a wide range of complex information technologies.Jon has an extensive background in user experience design with a focus on UX Strategy, Design... Read More →

Speakers
avatar for Ken Fricklas

Ken Fricklas

Founding Partner, The CORE Denver
With over 20 years of CTO, VP of Development, and Innovation Lead experience, I have been bringing a combination of lean strategy and UX, technical depth, and startup management and mentoring experience to a wide variety of companies. I also teach Lean Startup management and techniques... Read More →


4:15pm

Jobs to Be Done: A Guided Session (Room: The Onyx)
Limited Capacity seats available

A facilitated session on the Jobs to Be Done (JTBD) Framework, and how it can help you build products that people will buy because it focuses your product on helping the customer do what the customer needs to get done.

Una sesión orientada al Marco de trabajos por Hacer (JTBD por sus siglas en ingles), y cómo puede ayudarlo a construir productos que las personas comprarán porque estos se enfocan para ayudar a sus clientes a completar las tareas del día que ellos necesitan completar.

Speakers
avatar for Drew Jensen

Drew Jensen

Product Manager, Limina
Product Manager and Maker


 
Wednesday, July 25
 

10:30am

Mentor Talk: Mark Wood - It's in the Brand
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

In meeting the needs of our customer and standing out in a competitive landscape we need to think creatively when we approach our marketing and brand recognition. When it comes lead generation through Amazon marketing, SEO techniques, ecommerce, and direct communications Mark Wood is no novice to delivering successful brand messaging.

With many years of marketing and brand experience Mark has the ability to talk brand inception all the way through to the re-branding process when the message just isn’t getting through. Come and join Mark in fruitful conversations about his experience of branding a natural foods product all the way to the White House. Don’t forget to come along with your marketing and branding questions. Para satisfacer las necesidades de nuestros clientes y destacarnos en un panorama competitivo, debemos pensar creativamente cuando hablamos de nuestro marketing y reconocimiento de marca. Cuando se trata de generación de líderes a través de marketing de Amazon, técnicas de SEO, comercio electrónico y comunicaciones directas, Mark Wood no es un novato dando charlas exitosas. Con muchos años de experiencia en marketing y marcas, Mark tiene la capacidad de hablar al respecto de lo que implica todo el proceso de cambio de marca. Venga y reúnase con Mark en una conversación fructífera sobre su experiencia de marcas en productos de alimentos que llegaron hasta la misma Casa Blanca. Por favor, siéntase en libertad de traer preguntas con respecto a marketing y marcas.

Speakers
avatar for Mark R. Wood

Mark R. Wood

E-Commerce/Digital Marketing Specialist, ReMarkable Foodz
Mark created a natural foods brand called Appleooz in Boulder, CO in 2012. The all natural, gluten-free, crunchy apple chip snacks were distributed throughout Colorado and the US. Appleooz won Naturally Boulder's 2014 Pitch Slam and the brand was acquired by 1908 Brands in 2016... Read More →


12:00pm

What's a Feature Matrix? (Room: Onyx)
Limited Capacity seats available

You've run your Lean Canvas, you've generated a bunch of ideas, and you're detailing the features necessary to support your business.  The Feature Matrix, when used properly, could be a great way to organize your product design and development into sprints with budget, effort and business/user benefit considerations. This talk will provide an overview of the Feature Matrix and how to use it as a planning tool for MVP and sprint management and add in best practice in decision making framework for determining MVP without sacrificing Form and Function.

 Una vez que haya ejecutado su Lean Canvas y que haya generado ideas estará detallando las características necesarias para repotenciar su negocio. & nbsp; La matriz de características, si se usa correctamente, podría ser una excelente forma de organizar el diseño y desarrollo de productos con consideraciones de presupuesto, esfuerzo y beneficios para el negocio / usuario. Esta charla brindará una descripción general de la Matriz de funciones y cómo usarla como una herramienta de planificación para MVP y administración que agregará las mejores prácticas en el marco de toma de decisiones para determinar MVP sin sacrificar la forma y la función.

Moderators
avatar for Jon Fukuda

Jon Fukuda

Chief Experience Officer, Limina Application Office, LLC
Jon is a Co-founder and Partner at Limina Application Office, LLC (Limina). Limina's mission is to bring UX Planning and Design Management to a wide range of complex information technologies.Jon has an extensive background in user experience design with a focus on UX Strategy, Design... Read More →
avatar for Drew Jensen

Drew Jensen

Product Manager, Limina
Product Manager and Maker

 
Thursday, July 26
 

1:15pm

Lean Canvas for Your Ideation (Room: #C1724)
Limited Capacity seats available

Learn how you can quickly take your idea through a lean entrepreneurial process called Lean Canvas, use this tool to build upon your ideation process ,and prepare you for your next steps.

Aprenda cómo puede llevar rápidamente su idea a través de un proceso emprendedor llamado Lean Canvas, use esta herramienta para desarrollar su proceso de idea y prepárelo para sus próximos pasos.

Speakers
avatar for Ken Fricklas

Ken Fricklas

Founding Partner, The CORE Denver
With over 20 years of CTO, VP of Development, and Innovation Lead experience, I have been bringing a combination of lean strategy and UX, technical depth, and startup management and mentoring experience to a wide variety of companies. I also teach Lean Startup management and techniques... Read More →
avatar for Drew Jensen

Drew Jensen

Product Manager, Limina
Product Manager and Maker